Ballast Point set out to get into the light beer game by making a simple lager
and ended up coming up with the perfect beach-cooler, day-trip, campsite beer instead.
So we took it upon ourselves to celebrate the release of the new beer
and did it by celebrating the new can design that came with it.
To bring it to life, we called up Joey Pasko and had him create custom illustrations inspired by the can.
complete with a set of GIF stickers for instagram.