Evan Chiplock
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Ballast Point

Ballast Point set out to get into the light beer game by making a simple lager

and ended up coming up with the perfect beach-cooler, day-trip, campsite beer instead.

So we took it upon ourselves to celebrate the release of the new beer

and did it by celebrating the new can design that came with it.

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To bring it to life, we called up Joey Pasko and had him create custom illustrations inspired by the can.

 

complete with a set of GIF stickers for instagram.

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Hahas-stickers.gif
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surfer-stickers.gif
gimmealager-stickers.gif