SS24 A’ja Wilson × Gatorade

New History.

A Gatorade Athlete film honoring the barrier A’ja Wilson has broken on her path to making new history.

Role
Assoc. Creative Director
Scope
Athlete film / Brand storytelling
Project
A’ja Wilson × Gatorade; New History.

01 / The film

History still in the making.

The history A’ja Wilson is making isn’t like what we’ve seen before. A’ja is the first to do it like A’ja.

But she certainly won’t be the last.

02 / Portrait

New History — A’ja Wilson

03 / Credits

Credits

Role
Assoc. Creative Director
Agency
TBWA / Chiat / Day
Client
Gatorade
Year
2024