FW22 eBay × Ariel Fisher

eBay Sneakers Relaunch.

A relaunch built in the language, rituals and sensory shorthand of sneaker culture.

Role
Creative direction / Art direction
Scope
Brand relaunch / Digital / Social
Project
eBay × Ariel Fisher; eBay Sneakers Relaunch.

01 / The project

eBay speaks sneakers.

Sneakerheads speak a different language and live in a different culture from everyday Converse kids and old school Ked heads. eBay speaks to sneakerheads the way sneakers speak to sneakerheads.

Awards Webbies, AdAge Editors Choice

2 / Credits

Collaborators

Role
Creative direction / Art direction
Co-creative
Cameron Bell
Director
Ariel Fisher
Agency
The Many
Client
eBay