SS25 Gatorade Global Brand Platform

Lose More. Win More.

Wins are measured in what you lose.

Role
Creative / Creative Director
Scope
Global platform / Film / OOH / Social
Project
Lose More. Win More.
Gatorade — Lose More. Win More. film posterPlay Gatorade — Lose More. Win More.

01 / The campaign in motion

One platform. Built to move through every athlete.

Kendrick LamarLose, So I Always Win.

Make the W. film posterPlay Make the W.

Gatorade × WNBAMake the W.

Cooper FlaggNBA Debut

Shedeur Sanders — Name on My Back film posterPlay Shedeur Sanders — Name on My Back

Shedeur SandersName on My Back.

02 / The thought

Gatorade is built on a simple belief – the more you can lose, the more you will win.

03 / Credits

Collaborators

Role
Creative / Creative Director
Creative partners
Jeff Lam, Alex Bower, Cameron Bell, Gerardo Ortiz, Dez Marzette
Brand
Cassidy McEachern
Agency
TBWA / Chiat / Day
Client
Gatorade
Production
Aubrey Larson
Director
Stuart McIntyre
Production company
CANADA