Head for what’s in front of you, fueled by what’s behind you.
01 / The idea
The name on his back put him in the spotlight.
His talent will keep him there.
Sanders is a name that carries high expectations. For Shedeur, that pressure is not background noise—it is fuel. Ahead of the NFL Draft, we turned the target he carries into the point of the film.
02 / The film, in frames
03 / Credits
Collaborators
- Role
- Creative / Creative Director
- Creative partners
- Jeff Lam, Alex Bower, Cameron Bell, Gerardo Ortiz, Dez Marzette
- Brand
- Cassidy McEachern
- Agency
- TBWA / Chiat / Day
- Client
- Gatorade
- Production
- Aubrey Larson
- Director
- Stuart McIntyre
- Production company
- CANADA