Ballast Point - Digital Video & Social
Ballast Point set out to get into the light beer game by making a simple lager.
They ended up coming up with the perfect beach-cooler, day-trip, around-the-bonfire beer instead.
So we took it upon ourselves to celebrate the release of the new beer
and did it by celebrating the new can design that came with it.
To bring it to life, we called up Joey Pasko and had him create (and animate) custom illustrations inspired by the beer.
The cherry on top? A sweet set of GIF stickers for instagram.
Hehe.