SS24 Gatorade Global Platform

Is It In You? Relaunch.

Everything about the game has changed except for one thing: the it factor we all have inside.

Role: Creative Director
Scope: Global platform / Film / Social / OOH
Project: Gatorade Global Platform; Is It In You? Relaunch.

Gatorade — IT Hasn’t Changed film poster

01 / The platform

The game changed. IT didn’t.

The plays got bigger, the noise got louder and athletes rewrote what was possible. The drive, heart and strength inside them never changed.

Because that inner IT factor is timeless, we returned to Gatorade’s past and revived the classic Is It In You? tagline, alongside the colored sweat that made the brand iconic.

RecognitionClio Sports — 1× Silver / Webby — 2× / Effie — 1×

02 / Colored sweat

Is It In You — Jayson Tatum

Is It In You — Lamar Jackson

04 / Ongoing OOH

IT, out in the world.

Is It In You — Caitlin Clark Times Square OOH

Is It In You — Jayson Tatum OOH

Is It In You — Atlanta OOH

Is It In You — A’ja Wilson Las Vegas OOH

Is It In You — Michael Jordan New York OOH

Is It In You — A’ja Wilson Sustain OOH

05 / Credits

Credits

Role: Creative Director
Agency: TBWA / Chiat / Day

Client: Gatorade
Campaign: Is It In You?
Year: 2024