SS24 Gatorade

Rehydrate, Replenish, Refuel.

Gatorade needed to remind the world that to be number one, you need to do three things.

Role
Assoc. Creative Director
Scope
Product campaign / Film
Project
Gatorade; Rehydrate, Replenish, Refuel.

01 / Jayson

Rehydrate. Replenish. Refuel.

The best fuel with the best. We made two product-focused films that aired during the NBA finals and Olympics, featuring the best in the game – NBA Champion Jayson Tatum and Olympic Gold Medalist and World Record Holder Sydney McLaughlin.

02 / Sydney McLaughlin

03 / Credits

Credits

Role
Assoc. Creative Director
Agency
TBWA / Chiat / Day
Client
Gatorade
Year
2024