FW23 Taco Bell

Volcano Menu Relaunch feat. Paris Hilton.

We called in the Expert on What’s Hot™ to launch Taco Bell’s spiciest menu items ever.

Role
Senior Creative
Scope
Menu launch / Film / Hot-Line
Project
Taco Bell; Volcano Menu Relaunch feat. Paris Hilton.
Taco Bell Volcano Menu Hot-Line featuring Paris Hilton film posterPlay Taco Bell Volcano Menu Hot-Line featuring Paris Hilton

01 / The launch

That’s so hot…

As an ode to the first time Volcano Menu was around, we created a fully functional 1-800 hotline that let fans call in for free tacos and free advice from Paris herself.

Then, we put the world on notice, going full infomercial chic to let the world know about the Volcano Menu relaunch.

RecognitionWebby — 1× / Effie — 1× / Adweek — Editor’s Choice

02 / The Hot-Line

Campaign archive / The original line is no longer active

1-844-THTS-HOT

For the Paris Hilton Volcano Menu Hot-Line:

  1. 1Volcano Menu
  2. 2Advice on sliving
  3. 3Life coaching
  4. 4Paris’ thoughts on bangs
  5. 5Paris reads the Volcano Menu
  6. 6First listen: “Hot One”
  7. 0“That’s hot.”

03 / Credits

Credits

Role
Senior Creative
Client
Taco Bell
Featuring
Paris Hilton
Year
2023