FW23 / Gatorade Lab / Experiential

Experiential and Immersive

A future-facing Gatorade experience that turned product heritage, sports science and brand innovation into a physical world.

Role
Creative Director
Type
Experiential / Immersive / Sports Science
Partners
Gatorade Marketing / MadeFirst / VT Pro Design
Gatorade Lab — Immersive Space

01 / The experience

Inside the Gatorade Lab.

The Lab made Gatorade’s performance ecosystem tangible—from the archive and product wall to sport-science diagnostics, moving-image installations and custom uniform moments.

View the Gatorade Lab projectMadeFirst ↗

02 / The build

Gatorade Lab — Product Archive Wall
Gatorade Lab — Suspended Bolt Sculpture
Gatorade Lab — Entry Installation
Gatorade Lab — Performance Testing Station
Gatorade Lab — GSSI Screen Installation
Gatorade Lab — Custom Uniform Display
Gatorade Lab — Illuminated Bolt Wall

03 / Credits

Built across creative, marketing, production and experience design.

Creative Director
Evan Chiplock
Brand Partner
Gatorade Marketing
Production Partner
MadeFirst
Experience Design
VT Pro Design